5 real time data resources for the health care marketer

Our world is moving at a relentless pace. Don’t believe me? Take a look at the infographic Data Never Sleeps from Domo. Every 60 seconds Google gets more than 2 million queries, over 100,000 tweets are sent and 48 hours of new video is uploaded to YouTube. All that, and more, takes place on the internet a single minute. Think about the amount of data generated in an hour; now think about 24 hours.

How do you keep up with all this data being generated in real time? You’re a health care marketer; it’s your job to be in the know, helping your company and brand stay competitive. Here are 5 tools that can help you do that.

Real Time Medical Data is a search and sort tool that helps you analyze near real time Medicare data.  Compare your market share to other brands, assess market potential, identify reimbursement issues – these are just a few things pharma and medical device companies can do with this tool.

Need to quickly collaborate with your colleagues or send and share proprietary documents? TigerText is secure real time texting; it’s HIPAA compliant and works with any smartphone or tablet on a PC or Mac.

Getting market feedback in real time can be critical in the highly competitive health care industry. InCrowd is a real time market research platform that provides immediate feedback from screened and targeted health care professional. This case study  highlights the value of using real time data to support the product launch process. Gaining prescriber feedback within hours of product launch and detailing by sales representatives provided Vertex Pharmaceuticals with access to market information that previously wasn’t available for several weeks.

This tool is not specific to health care but can be used in any industry interested in social listening. Social Mention lets you track and measure what the social media world is saying about your company and brand – in real time via their do-it-yourself (DIY) tool. It searches social media conversations across numerous platforms and pulls the dialogue together into one organized stream of information. Give it a try!

Everyone has a favorite search engine they use to find what they need, but Blitter is a little different.  This is a clinical search engine populated with content from clinicians who blog or tweet. The goal is to index content that independent health care professionals found to be of value. The thinking goes, if they found the information worthwhile other clinicians might too. It has some pretty neat search features that allow you to filter results from the perspective of a specific specialty – making what you find potentially more meaningful.

Have you used any of these real time data resources? Do you have a DIY tool you use to access and manage data? Feel free to share your thoughts with us in the comments below.

This post originally appeared on CROWDTalk

Using real time data to improve the quality of our healthcare

The applause goes to IBM Research, the Centers for Disease Control and Prevention (CDC) and the Public Health Data Standards Consortium (PHDSC) for their collaborative efforts in using real time public health data to improve the quality of healthcare. You may all take a bow!

Working together these organizations are finding ways to tap into readily available public health information and coordinate that data with electronic health record (EHR) systems in an effort to gain a more timely understanding of the public health environment. The goal is to speed response times when faced with public health issues.

The work being done will allow health data to be rapidly accessed by local, county, state and federal agencies. Expedited data coordinated from multiple sources can help improve the effectiveness of public health programs, more effectively target health resources, positively impact quality of care and benefit the overall health system.

The effective utilization of health information can provide near real time automated reporting in the public health setting, allowing professionals to leverage the critical information needed to deal with major health issues. The way we see it… more data that is well organized and rapidly accessible means a healthier world for all of us and with the world getting smaller and smaller by the day the potential impact of shared data only magnifies.

Thanks to this smart crowd for pooling efforts, sharing information and giving the healthcare community access to real time data.

What are your thoughts on the use of real time data in the health setting?  Do you think we’ll see more collaboration in the future?

How about the use of social media to improve response times during global health crises? 

I can see the real time nature of Twitter data playing a valuable role in managing health efforts. Do you see Twitter as tool for public health? More on that in another post…

This post originally appeared on CROWDTalk