Real time information is the value of Glass

real time information via Google GlassAs I was getting set to join the community of Glass Explorers I found myself wondering how I’d put Glass to work in my everyday life. Would I wear it all the time, were there apps available, how were other people using Glass? Working in healthcare and being the co-founder of a company focused on incorporating real time data into daily business decisions I was more than ready to begin exploring the possibilities – in and out of healthcare.

In the days leading up to my rendezvous with Google Glass I started searching the Glass communities to see what others had to say. I wasn’t surprised to find an extremely active, helpful and enthusiastic group of Explorers ready to share their knowledge and ideas. I’ve started keeping a list of ‘use ideas’ for Glass and thought as a starting point on my journey I’d share a few of the more intriguing ideas.

Use ideas for Google Glass and some other cool stuff

1.  Melissa McCormick from Software Advice immediately caught my attention with here thoughts on Will Google Glass Change the Face of Medicine?. I can see real application for everything she suggests.

2.  Glass is definitely about the user experience, What Leap Motion and Google Glass Mean For Future User Experience by Tommy Walker paints a realistic picture of the impact Glass could have on our daily lives.

3.  Again thinking healthcare, CPRGlass, The augmented reality APP that can help you save a LIFE, looks at Glass in medicine. This is simple, clever and will be lifesaving.

4.  Keeping with the healthcare theme (what can I say I’m a nurse), OK Glass: Let’s Save a Life, links the CPR app with defibrillator information. Very smart!

5.  To see actual simulations of Glass used in the healthcare setting look no further than the Center for Total Health July Technology Focus: Google Glass and Future Health LIVE. The Kaiser Permanente Center for Total Health has run two great tech sessions focused on Glass in healthcare, both are archived on YouTube.

6.  Being an animal lover I found Google Glass technology has gone to the dogs… literally and figuratively really interesting and something I would love to support.

7.  For a different perspective, Google Glass Helping the Handicapped by Brian Gunderson highlights the everyday aspect of using Glass and the connectivity it can foster with other people.

8.  I’m ready to start using Glass Genie today! This all-in-one app puts several everyday activities at your fingertips via Glass. Google Glass Genie is the Swiss Army Knife of Glassware gives you the details.

The thing that struck me is the real time component found across all of these different uses for Glass. The value is in the real time information Glass provides and the ability to access and use that information at the needed moment. The right information, at the right time, accessible anywhere. Real time information can be a powerful tool, that’s apparent from the impressive list of uses evolving from a small prism of glass sitting just above my right eye.

I invite you to join me on my journey as a Glass Explorer. Let me know how you’d use Glass in your daily life. Where and how would real time information be helpful to you?

Let the journey begin…

This post originally appeared on CROWDTalk

 

5 real time data resources for the health care marketer

Our world is moving at a relentless pace. Don’t believe me? Take a look at the infographic Data Never Sleeps from Domo. Every 60 seconds Google gets more than 2 million queries, over 100,000 tweets are sent and 48 hours of new video is uploaded to YouTube. All that, and more, takes place on the internet a single minute. Think about the amount of data generated in an hour; now think about 24 hours.

How do you keep up with all this data being generated in real time? You’re a health care marketer; it’s your job to be in the know, helping your company and brand stay competitive. Here are 5 tools that can help you do that.

Real Time Medical Data is a search and sort tool that helps you analyze near real time Medicare data.  Compare your market share to other brands, assess market potential, identify reimbursement issues – these are just a few things pharma and medical device companies can do with this tool.

Need to quickly collaborate with your colleagues or send and share proprietary documents? TigerText is secure real time texting; it’s HIPAA compliant and works with any smartphone or tablet on a PC or Mac.

Getting market feedback in real time can be critical in the highly competitive health care industry. InCrowd is a real time market research platform that provides immediate feedback from screened and targeted health care professional. This case study  highlights the value of using real time data to support the product launch process. Gaining prescriber feedback within hours of product launch and detailing by sales representatives provided Vertex Pharmaceuticals with access to market information that previously wasn’t available for several weeks.

This tool is not specific to health care but can be used in any industry interested in social listening. Social Mention lets you track and measure what the social media world is saying about your company and brand – in real time via their do-it-yourself (DIY) tool. It searches social media conversations across numerous platforms and pulls the dialogue together into one organized stream of information. Give it a try!

Everyone has a favorite search engine they use to find what they need, but Blitter is a little different.  This is a clinical search engine populated with content from clinicians who blog or tweet. The goal is to index content that independent health care professionals found to be of value. The thinking goes, if they found the information worthwhile other clinicians might too. It has some pretty neat search features that allow you to filter results from the perspective of a specific specialty – making what you find potentially more meaningful.

Have you used any of these real time data resources? Do you have a DIY tool you use to access and manage data? Feel free to share your thoughts with us in the comments below.

This post originally appeared on CROWDTalk