Are we ready for digital marketing in pharma?

Thursday evening kicks off Interactive Day San Diego (IDSD), a digital marketing and technology event held here on the west coast. The speaker list is rather impressive and I’m ready for a Friday full of new ideas.

Who am I most looking forward to hearing speak at the conference? Hard to pick just one person, I’ll give you two… Rand Fishkin from MOZ and Wade Forst from Razorfish. I think they’ve both driven significant change and growth in their space and I’m interested to learn how they made that happen and what’s coming next. I’ll also admit that I love Rand’s title, Director of Emerging Experiences. You can’t get more ‘what’s coming next’ than that!

I work in pharma, much more conservative and highly regulated than the consumer space. Everything I hear on Friday won’t be directly transferable to my space. I’m looking for the pearls; those ideas that resonate in any industry and will help push pharma in a new direction – the direction of digital marketing.

Come Friday you’ll find me tweeting highlights from the conference, follow #IDSD, and gathering those pearls to share in an upcoming post.

To get you thinking digital pharma marketing, here’s a little reading material…

1. What is digital marketing: infographic

2. Digital Pharma Blog

3. Pharma’s Digital Health Strategy: Four Options

4. THE biggest challenge in pharma digital marketing

5. Pharma Content Marketing: Just Do It

Do you work in pharma? Do you have a digital marketing strategy in place? Thinking of implementing one? Let us know what you think of digital marketing use in pharma and healthcare overall.

Capitalizing on Real Time Information

Here at InCrowd we’re in the business of real time data. We provide access to relevant and timely market information to further support your daily business decisions.

When talking with clients about what we do, I’m often asked…
•    Why do I need data in real time?
•    Do I need more information when making everyday business decisions?

I recently came across a blog post that addresses these questions perfectly.

The post, Defining Real-Time Marketing, sums it all up in one word – marketing. To be relevant, your marketing efforts require real time data.

Ever wonder how your competitor can deliver exactly the right piece of content quickly and efficiently to their target audience? Who, by the way, is also your target audience. They use real time data to fuel their marketing efforts and better connect with their clients.

Paul O’Brien, author of the post, is officially invited to join the smartCROWD. We love that he actively incorporates real time data into his daily business decisions – making his marketing and client engagement efforts even stronger.

Is real time marketing on your company’s radar screen? Do you use real time data to support your daily business decisions? We welcome your thoughts on the move to real time.

TEDMED 2013 wraps but the conversation continues

TEDMED 2013 has officially wrapped but the conversation and tweets (over 78k of them) continue and that’s just what the TEDMED organizers had in mind. The goal of TEDMED was not to be a conference but a community gathering where discussions and relationships blossomed. A quick look across social media tells us that goal was achieved.

A few highlights from the final hours of TEDMED 2013.

The conversation was vast and deep.

The first ever Great Challenges Day was a success.

Some very cool and interesting ideas were shared.

This was perhaps the coolest of them all.

 

Why? Because of the reach – think about it!

My two favorite talks came from America Bracho and Jonathan Bush.

Some final thoughts…

 

This post originally appeared on CROWDTalk.