Are we ready for digital marketing in pharma?

Digital marketing in pharmaThursday evening kicks off Interactive Day San Diego (IDSD), a digital marketing and technology event held here on the west coast. The speaker list is rather impressive and I’m ready for a Friday full of new ideas.

Who am I most looking forward to hearing speak at the conference? Hard to pick just one person, I’ll give you two… Rand Fishkin from MOZ and Wade Forst from Razorfish. I think they’ve both driven significant change and growth in their space and I’m interested to learn how they made that happen and what’s coming next. I’ll also admit that I love Rand’s title, Director of Emerging Experiences. You can’t get more ‘what’s coming next’ than that!

I work in pharma, much more conservative and highly regulated than the consumer space. Everything I hear on Friday won’t be directly transferable to my space. I’m looking for the pearls; those ideas that resonate in any industry and will help push pharma in a new direction – the direction of digital marketing.

Come Friday you’ll find me tweeting highlights from the conference, follow #IDSD, and gathering those pearls to share in an upcoming post.

To get you thinking digital pharma marketing, here’s a little reading material…

1. What is digital marketing: infographic

2. Digital Pharma Blog

3. Pharma’s Digital Health Strategy: Four Options

4. THE biggest challenge in pharma digital marketing

5. Pharma Content Marketing: Just Do It

Do you work in pharma? Do you have a digital marketing strategy in place? Thinking of implementing one? Let us know what you think of digital marketing use in pharma and healthcare overall.

This post originally appeared on CROWDTalk.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s